Online Digital Magazine Solution

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Online Digital Magazine Solution

Our client owns a family magazine business in the United Kingdom, which is published ten times a year. The first UK issue was published in London at the beginning of 1938, and since then they’ve printed everything from laugh-out-loud jokes to ground-breaking articles. Due to the drastic shift of print media into digital media users were moving to the digital world and online news platforms were booming. Hence our client was losing business due to absence in the world of the internet. The magazine company needed growth in its monthly subscription process. They wanted us to provide a solution that will not only increase their sales but will give their online and mobile customers an easy tool to read the monthly magazines with an easy subscription model. Dreamztech worked with the client in the UK for 3 years, setup server and go live, developed their website, themes, making the design responsive.

Business Problems

The client wanted a solution for the following problems

  • The most important business problem for the client was for the business was not generating revenue.
  • The most important technical problem for the client site was it was extremely slow to respond.
  • The site UI is not intuitive and hence visit count was decreasing day by day.
  • The client did not have any banner management system for the site.
  • The client did not have a content management system.

SOLUTIONS WE PROVIDED

The customer enjoyed the following benefits through the solution provided by us

  • The solution introduced an online magazine subscription feature and placing ads on the site which increased the revenue of the company.
  • Dreamztech redesigned the website and ensured that the site was responsive and made it mobile compatible.
  • The revamped design and addition of new features made the platform intuitive and attracted new users.
  • Dreamztech incorporated google’s tracking service called DFP for banners management.
  • Dreamztech provided a consolidated solution for handling all the content present on the online platform.

Approach from DreamzTech

The client wanted to generate revenue through their online site and make the site responsive and intuitive. Dreamztech has worked with the magazine company for 3 years, providing end to end solutions starting from server setup, web development, mobile apps and maintaining their complete internal management system.

asset management system ANALYSIS

Business analysts from Dreamztech were deployed onsite to discuss the current problems with the client and analyze the probable reasons for the problems. The team suggested the possible solution to mitigate the problems and took client approval before moving further with the project implementation.

digital ad platform PLANNING

Architects and business leads of Dreamztech communicated with each other and after discussions with the client planning of the design & workflow was completed. The project was divided into multiple phases with specific deadlines for each phase for the timely deployment of the project.

b2b travel portal DEPLOYMENT

A dedicated team consisting of Project Managers, Tech Leads, Designers, Developers, and Quality Analysts were formed. The team followed the Agile methodology for technology implementation and worked as per the pre-approved plan. The team worked with the client for 3 years and deployed multiple features for their online platform in multiple phases within the proposed timeline.

Services We Provided

THE BUSINESS BENEFITS

The solution delivered by Dreamztech provided the client to venture into the digital world, which resulted in a surge in the online subscribers. The client was able to increase its revenue through online magazine subscriptions. The platform helped the client to connect with multiple advertisers because of the interactive banner solution, which resulted in an increase in revenue generation through online advertisements. The online prize draw and fun games were able to engage the visitors on the website and improved mobile-friendly UI ensured increased visitors to the online site of the magazine.

8000+Prize

draw emails are sent every day.

270K+Daily

web circulation of the magazine.

65%Increase

in revenue through online advertisement and online subscriptions year on year.

Key Application Features

The solution required by the client constitutes several challenges. All challenges in complexity were overcome by DreamzTech and the following modules were delivered.

asset management system ACCOUNT SUBSCRIPTION

User can create their account, log in to the site, update account info, subscribe to the various newsletters.

digital ad platform MY ACCOUNT

A page where user can update their personal information, subscribe or unsubscribe from a set of the newsletter.

b2b travel portal ADVERTISE

A set of the page which contains the information about the offers and cost of placing advertising banners based on the category of article and size of banners.

automated oil change QUIZ

This module provides users a chance to participate in any of the quizzes and win prizes by answering some set of questions.

fleet management -asset management SEARCH

The site has 2 types of search module, one return results by simply a keyword and the advance search option allow users to filter the results set by relevance and created date.

asset order manage SEARCH LOG

This module store all the keywords users use to search contents in the site and show that list in admin panel with the number of time any keyword or set of characters been used.

asset management system MAGAZINE SUBSCRIPTION

The magazine is bursting with stories, articles, advice, recipes, reviews, tips, jokes, competitions, and anecdotes. You can subscribe to the magazine print version and get discounts.

digital ad platform COUPON

A module to manage coupons from the admin panel and provide a discount to users based on that while subscribing to any magazine on the site.

b2b travel portal PRIZE DRAW

This module consists of a £1000 cash prize draw. Here Dreamztech has managed a huge amount of data (Database indexing, caching). If you want to participate in this competition, you need to register first.

asset management system BANNER MANAGEMENT

Every category can have its own banner which is changed within half or one-minute duration along with rotating some set of banners throughout the site. Dreamztech has created these features which were one of the major requirements from the client.

digital ad platform ARTICLE MANAGEMENT

Dreamztech has worked on the content management system (drupal) for the client magazine. So that the admin can easily manage the system.

b2b travel portal GAMES & PUZZLES

Admin uploads games and puzzles from the admin panel which get listed under the fun & games category of the site where users can view and play with.

asset management system PODCAST

Admin can upload podcasts inside any of the content in site and system tracks each click on these and show reports in the admin panel based on date and pages.

digital ad platform COMPETITION

A set of competition pages where user gets a chance to win prizes by simply answering some set of questions by filling up some information in form fields along with their contact info.

digital ad platform REPORTING

Admin can export magazine subscriptions and prize draw entries or for any date range from the admin panel in CSV format.

digital ad platform NEWSLETTER

The system sends a daily newsletter to subscribed users by the category checked by users.

digital ad platform MAILGUN INTEGRATION

The integrated Mailgun API sends thousands of prize draw emails to the users from the site every day.

digital ad platform SYSTEM LOG

A module to store all types of error, warning, and notice in the site which can be viewed from the admin panel.

Technology Overview

USER INTERFACE:

HTML5

CSS 3

JQuery

BUSINESS LOGIC:

Drupal

DATABASE:

MySQL

OTHER TOOLS & TECHNOLOGY:

JIRA

GIT

Mailgun API

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