11%
Growth(avg) in participation
14K+
Regular participants
188 hrs
Events organized monthly (avg)
22%
Increase in popularity
15%
Increase in Team Creation Rate
20%
Increase in player enrollment
18%
Increase in recurring revenue
7%
Increase in associative sponsor
About the Client
Name
A US based renowned Online Rodeo Games company
Industry
Fantasy Sports
Location
USA
Business
Provides an online Fantasy Gaming portal
Project Overview — Developing a Rodeo fantasy game portal using PWA technology
The market for fantasy games is experiencing a major boost in revenue due to the popularity among the younger population. According to fantasy sports and gaming association, more than 59 million people are engaged in fantasy games
in US and Canada.
Our client, who is a leading rodeo fantasy game from the US, wanted to develop a fantasy game portal to effectively manage and handle the number of online fantasy game players. The fantasy games market has seen a huge growth in
terms of revenue, customer satisfaction and overall operational efficiency due to the incorporation of blockchain based apps and secured patent gateways.
The Pro Fantasy Game Management Solution we built is a combination of software tools and services an organization uses to manage and promote online fantasy game. The user centric business flow attracts users to participate and
bet in various games and events organized for the community sports and entertainment in order to win attractive prizes.
The solution not only ensures the right business flow for each of the operations performed within the application but is also instrumental to achieve the core aspects of any such gaming platform such as fluidic UI/UX, performance
optimization, secured commercial transactions, complex algorithmic operations, high availability and data privacy along with campaign and notifications.
Business problems
-
High cost of marketing.
Enormous effort and marketing cost has to be incurred to generate popularity, attract audience for games and events and create enthusiasm within community/industry followers.
-
Lack of multi channel revenue.
Lack of appropriate tool to attract multi-channel revenue from organised games and events.
-
Inability for the sponsors to advertise.
Lack of marketing scope for the associate sponsors and advertisers.
-
No real time advertising and notifications.
Realtime advertisement and notifications during the game was a huge challenge.
-
Lack of a right technology partner.
It was difficult to find a local and right business consulting partner to help mitigate all business challenges time to time.
Business Benefits and ROI gained
- With high level of commercial transparency, PWA based improved user experience , attractive user interactions and engagements triggered significant growth since the launch of the gaming platform.
- Multi channel revenue from advertisements and sponsor ads.
- Overall reduction in the cost of marketing for the rodeo games.
11%
Growth(avg) in participation
14K+
Regular participants
188 hrs
Events organized monthly (avg)
22%
Increase in popularity
15%
Increase in Team Creation Rate
20%
Increase in player enrollment
18%
Increase in recurring revenue
7%
Increase in associative sponsor
Solutions provided by DreamzTech
Integrated and dynamic CMS
Develop a comprehensive easy to use game CMS and feature packed platform management portal to ensure end to end business flow management.
Easy and fast game creation with custom templates
The predefined and custom game templates are developed to create attractive games and events with flexible parameters.
Interactive and engaging interface
Attractive user interface for participants are developed with a bunch of engagement features to trigger greater enthusiasm among close community members.
Marketing and advertising module
Complex algorithms are implemented to determine winner at each stage and display on virtual leaderboard. Notification and marketing tool are implemented along with third party advertising feature during live events.
Multiple mode of payments
Multiple online Payment system are integrated to accept payment from varied participants.
Key Features
Game CMS & Player Management
The game CMS was designed and developed to setup and manage game rules and end to end player info for each round of games and events. Complex game rules can be setup to determine winners among a lot of participants.
Multiple Game Modes
Multiple game modes can be created and setup along with participating cost for the end users to enroll for a particular mode to play the game. Based on configuration, a league game can be shared with other users.
Configure User Participation
A configuration interface to set up user participation model, user controls and charges to ensure legitimate yet profitable revenue generation through user participation.
Notification & Marketing
SMS notification and email marketing functionalities are instrumental in sending real time communication to users and sharing upcoming events/offers info with participants.
Online Payment
Multiple online payment gateways are implemented to cater to the comfort and convenience of the geo-diverse user base.
Third Party Advertising
The game admin is equipped to insert a quick advertisement, targeting the participants at any possible breaktime during games or events.
Game & League Management
The game admin has the ability to create single game or a series of games or even multiple rounds for a game spanning a period of few days. Each of the games can be configured with individual game rule.
Players’ Value Management
The game admin holds the ability to manage the cap value for each of the players within a game and can also setup weightage of points for each round of a game.
Player Insurance
The participant users can guess player fitness and purchase player insurance to use other player in place of the injured player, when the player is marked as injured by the game admin.
Main & Tie-breaker Team
The participant users has the option to create a main team of players for the game as well as a tie-breaker team, which is instrumental in a situation of tie with other participants.
Winner Selection
Winner selection is a complex algorithm based method incorporating the game rules, player value settings and bet of participants. Winner is announced at the end of a game.
How DreamzTech helped and ensure end-to-end solution
Requirement Gathering and Analysis
Onshore Business Analysts from DreamzTech interviewed stakeholders from client premises and gathered requirements for the project. They worked with offshore Business Analyst and Solution Architects for analyzing the business objectives
as discussed with the client.
Project Planning and Execution
The dedicated team assigned to the project analyzed the objectives of the project and the probable solutions to determine technologies to be used, database structure, data flow, and microservices. For developing an application
compatible with Android and iOS, we planned to segregate the project into multiple phases with separate deadlines.
UAT and Deployment
Our team consisting of Project Managers, Tech Leads, Designers, Developers, and Quality Analysts worked with the client for over 4 months. The team delivered along with several new enhancements following Agile methodology for technology
implementation with continued support.
